Encyclomedia - Events

The Power Of PR - Eric Edelstein

Technorati Tags: encyclomedia, eric edelstein, PR, public relations, springleap

With ten speakers plus a panel of journalists, we certainly had a full day at last week’s PR Success Strategies conference in Cape Town. Thank you to everyone that attended and all those involved for creating such a fast-paced, in-depth learning experience.

From expert journalist insights to discussions on online PR from industry leaders, the content was of a very high quality. The only thing lacking was more time to absorb it all.

A big thank you to Quirk eMarketing for the copies of their fantastic eMarketing Textbook that each delegate received. Thanks also to Jennigay Coetzer for the copies of her highly practical book, A Perfect Press Release - or Not? which several delegates won during the day.

We’d also like to give a big thank you to Jamaaludeen Khan from Jayz Internet Solutions for taking the pics you see here and for all the social media coverage during the day. Please click on any of these pics to see the rest of the photo album on Flickr. The video highlights will also be available soon.

Finally, thank you to all the speakers for the fantastic insights, ideas and concepts you shared with us, including the journalists who took part on the media relations panel discussion.

These speakers included:

Eric Edelstein, Springleap.com
Robynn Burls, Encyclomedia
Les Aupiais, Write Angles Editing
De Waal Steyn, Die Burger
Jo Duxbury, Freelancentral
Sarah Rice, Sentient Communications
Rob Stokes, Quirk eMarketing
Beverley Merriman, BeverleyMerriman.com
Catherine Lückhoff, Mango - OMC
Kaz Henderson, Total Media
Colin Cullis, Primedia
Thamar Houliston, iafrica.com
Karen Jayes, Fair Lady
Carin Smith, Sake24

The feedback from the delegates was excellent and based on this, we plan to organise more similar events for Johannesburg and Cape Town in the near future.  Subscribe to this site to receive notifications of future events.

Technorati Tags: conference, encyclomedia, media, PR, social media, webPR

08:00 - Registration

08:30 - The power of PR. Introduction by Eric Edelstein

08:40 - PR in context. Understanding PR’s role in the marketing mix, by Robynn Burls

08:50 - How to think like a journalist. Understanding the media, by Les Aupiais and De Waal Steyn

10:20 - Practical Workshop: Mapping your message. Discover your core message, story and publicity angles, by Robynn Burls

11:15 - The art of the elevator pitch, by Jo Duxbury

11:35 - Effectively distributing your message. A look at the various publicity routes with advice on writing the best press release, by Sarah Rice

13:00 - Overview of WebPR and online reputation management, by Rob Stokes

13:50 - “Shoot the Puppy”. Social networking for business, how to build relationships and create exposure using social media, by Beverley Merriman and Catherine Lückhoff

14:30 - Working with the media, how to effectively pitch your ideas. Research from journalists presented by Robynn Burls

15:30 - Panel discussion with journalists to discuss media relations and best practices

16:30 - Understanding and applying PR Measurement, by Kaz Henderson

16:50 - Resources, opportunities and conclusion

17:00 - End

Technorati Tags: schedule

Forum Conference and Banquet Centre

The “PR Success Principles For Your Business” event will be held at the Victoria & Alfred Hotel’s Forum Conference and Banquet Centre. The venue includes state-of-the-art equipment, including wireless Internet connectivity.

We’ll be having lunch at OYO Restaurant, which overlooks the working harbour and majestic Table Mountain.  

Directions:
To find The Forum, upon entering the V&A Waterfront from the N1/Buitengracht roads, follow the signs to the The V&A Waterfront. You will come down the hill towards the Waterfront with the Aquarium on you right hand side. The road will curve to your left and on your right hand side is the V&A Hotel. The Forum is a separate building and is opposite the hotel.
Click on the map for a larger version.

For those with a GPS navigation device the co-ordinates for The Forum are as follows:
S33° 54′ 21.4″
E18° 25′ 11.2″

Technorati Tags: conference, directions, map, the forum, v&a waterfront, venue

Based on the brilliant Buy1Give1 concept of transaction-based giving,  our “Learn skills, give skills” initiative is a great way for all of us to make a lasting difference in people’s lives. We’ve teamed up with Breadline Africa to assist in breaking the cycle of poverty through education.

What do we mean? Well, for every delegate that registers for the PR Success Strategies For Your Business conference, R100 automatically goes straight to Breadline Africa to set up training facilities as part of their Cans4Skills initiative.

What is Cans4Skills you might ask? A can is the name that people in the container industry use for a shipping container. It’s a good name, because renovating cans into classrooms make so many new projects possible. Now Breadline Africa want cans to do the biggest job ever.

Specially-equipped cans are being taken into informal settlements where people have no work and no skills. The cans are used as workshops where young people learn basic skills like plumbing, housepainting, bricklaying, cooking, housework. Skills that will lead to jobs.

Breadline Africa aims to give unemployed young people the support they need to earn their own living and help them gain a sense of pride in doing so. Cans, or containers, are an excellent way to achieve this as they are able to be deployed anywhere the need exists, particularly where unemployed young people are spending their days. Cans4Skills can drive right into the desolate places where there are no opportunities and bring the chance of a life-time with them.

Technorati Tags: africa, breadline africa, buy1give1, cans4skills, containers, give skills, learn skills, poverty alleviation, skills

Rob Stokes, CEO of Quirk eMarketing, will be giving delegates at next week’s PR Success Strategies For Your Business an overview of the importance of WebPR and online reputation management for a business.

Earlier this year Rob and his team published their first book eMarketing: The Essential Guide to Online Marketing. Their book provides a comprehensive guide to online marketing and according to Stafford Masie, Google SA’s country manager, it is “the perfect starting point for anyone entering the world of online marketing… truly impressive.” .

So, it is with great pleasure that we announce, in addition to sharing his wealth of knowledge and years of experience, Rob and his team have generously offered a copy of their new book, worth R325, to every delegate attending the conference. Thanks Quirk!

Your copy of eMarketing: The Essential Guide to Online Marketing will give you: All the key terms and concepts for a solid foundation; Real life case studies showcasing eMarketing in action; The best online resources for further studies; and a $15 Google AdWords Voucher to get your online marketing campaign started.

Technorati Tags: business, conference, emarketing, google adwords, quirk, reputation management, Rob Stokes, text book, webPR

Technorati Tags: animoto, conference, PR

- Eric Edelstein: Director at Springleap.com. Eric founded incuBeta.com, Clicks2Customers.com, TrafficSynergy.com, Mobile-QandA.com and many other well known Internet companies.
 

- Les Aupiais: Editor of Private Edition, owner of Write Angles Editing and communication specialist. She has been a presenter and producer of M-Net’s Carte Blanche and Consulting Editor of Top Billing. She trains blue chip companies in media and communications and runs classes to develop feature writing skills.
 

- De Waal Steyn: Publishing editor of Die Burger. He has been part of the newspaper’s multimedia team since its inception and his main task now is driving convergence between the traditional print newsroom and new media platforms.

- Sarah Rice: Managing Director and founder of Sentient Communications.

 
- Rob Stokes: CEO of Quirk eMarketing, internet addict, serial entrepreneur and author of “eMarketing: The essential guide to online marketing“.

- Beverley Merriman: Beverley is an entrepreneur, project manager, active blogger and social media strategist.

 
- Catherine Lückhoff: Founder of MANGO-OMC, a boutique PR agency specializing in integrated online, offline and mobile PR and brand strategies.

- Jo Duxbury: Founder of FreelanceCentral.co.za and highly experienced copywriter, with a passion for the evolution of marketing and media.

- Robynn Burls: Founder and co-owner of Encyclomedia, the media database research service.

- Kaz Henderson: Managing Director of Total Media. Accomplished marketer, trend forecaster, entrepreneurial and totally passionate about communications.

- Plus a panel of experienced journalists to share tips and discuss media relations issues in more detail. 

limited seats available.

Find more details and register here.

Technorati Tags: conference, De Waal Steyn, die burger, encyclomedia, eric edelstein, feisty female, freelance central, jo duxbury, journalists, Kaz Henderson, Les Aupiais, mango-omc, PR, quirk, Rob Stokes, robynn burls, Sarah Rice, sentient communications, speakers, springleap, total media

Learn the top practical publicity skills to achieve greater media exposure.

20 November 2008.
The Forum, V&A Waterfront, Cape Town.
One-day conference: 08:30 - 17:00.

YOU WILL LEARN:

• The power of PR & how to apply it.
• How to think like a journalist.
• How the media make editorial decisions, across TV, radio, magazines, newspapers & online media.
• How to conduct highly successful publicity campaigns.
• Top publicity tips, direct from journalists themselves.
• How to craft the most enticing elevator pitch.
• How to effectively pitch your ideas to journalists.
• Best media relationship-building ideas.
• Top tips on using social networking for business.
• How to use online PR to boost your exposure and reputation.

PLUS Practical workshop: Mapping your Message

• Define and fine-tune your message to the media (and customers).
• Discover new publicity angles for your product/brand/business.
• Plan the publicity opportunities for the year ahead.

BENEFITS OF ATTENDING:

• Walk away with ready-to-apply knowledge and skills to immediately expand and improve your PR efforts.
• Gain understanding of exactly what is needed to create a successful publicity campaign.
• Learn practical do-it-yourself tips to enhance the reputation and exposure of your business.
• Create a clear, interesting story around your business and its products, brands, services and people.

SPECIFICALLY DESIGNED FOR:

• Entrepreneurs - looking for a DIY PR solution to create excellent media exposure.
• PR, marketing & communications executives - for a thorough understanding of the media and the top PR best-practices.
• Advertising/marketing agencies - wanting to expand and improve your PR skills and offer more to your clients.

Investment: R2750.00
The conference fee includes all conference material, refreshments and lunch.

limited seats available.

Find more details and register here.

Technorati Tags: business, cape town, conference, media exposure, PR, public relations