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	<title>Encyclomedia - Events</title>
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	<description>Encyclomedia's PR Success Strategy Events</description>
	<pubDate>Fri, 28 Nov 2008 13:47:32 +0000</pubDate>
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		<title>That&#8217;s A Wrap!</title>
		<link>http://www.encyclomedia.co.za/events/conference/thats-a-wrap</link>
		<comments>http://www.encyclomedia.co.za/events/conference/thats-a-wrap#comments</comments>
		<pubDate>Fri, 28 Nov 2008 13:47:32 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[robynn burls]]></category>

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Technorati Tags: business, conference, encyclomedia, public relations, robynn burls


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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/business' rel='tag' target='_blank'>business</a>, <a class='technorati-link' href='http://technorati.com/tag/conference' rel='tag' target='_blank'>conference</a>, <a class='technorati-link' href='http://technorati.com/tag/encyclomedia' rel='tag' target='_blank'>encyclomedia</a>, <a class='technorati-link' href='http://technorati.com/tag/public+relations' rel='tag' target='_blank'>public relations</a>, <a class='technorati-link' href='http://technorati.com/tag/robynn+burls' rel='tag' target='_blank'>robynn burls</a></p>

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		</item>
		<item>
		<title>Highlights: PR Measurement</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-pr-measurement</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-pr-measurement#comments</comments>
		<pubDate>Fri, 28 Nov 2008 13:44:02 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[Kaz Henderson]]></category>

		<category><![CDATA[measurement]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[total media]]></category>

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		<description><![CDATA[
Understanding and applying PR Measurement - Kaz Henderson

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Technorati Tags: encyclomedia, Kaz Henderson, measurement, PR, public relations, total media


]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/oqZNBV9gqlM&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/oqZNBV9gqlM&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Understanding and applying PR Measurement - <a href="http://www.totalmedia.co.za/" target="_blank">Kaz Henderson</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/encyclomedia' rel='tag' target='_blank'>encyclomedia</a>, <a class='technorati-link' href='http://technorati.com/tag/Kaz+Henderson' rel='tag' target='_blank'>Kaz Henderson</a>, <a class='technorati-link' href='http://technorati.com/tag/measurement' rel='tag' target='_blank'>measurement</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_blank'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/public+relations' rel='tag' target='_blank'>public relations</a>, <a class='technorati-link' href='http://technorati.com/tag/total+media' rel='tag' target='_blank'>total media</a></p>

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		<item>
		<title>Highlights: Using Social Media</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-using-social-media</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-using-social-media#comments</comments>
		<pubDate>Thu, 27 Nov 2008 14:07:36 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[catherine lückhoff]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[mango-omc]]></category>

		<category><![CDATA[online pr]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.encyclomedia.co.za/events/?p=75</guid>
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Using Social Media For Business, A Case Study - Catherine Lückhoff

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Technorati Tags: catherine lückhoff, encyclomedia, mango-omc, online pr, PR, public relations, social media


]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/J1wG9fdqwN4&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/J1wG9fdqwN4&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Using Social Media For Business, A Case Study - <a href="http://www.mango-omc.com/" target="_blank">Catherine Lückhoff</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/catherine+l%C3%BCckhoff' rel='tag' target='_blank'>catherine lückhoff</a>, <a class='technorati-link' href='http://technorati.com/tag/encyclomedia' rel='tag' target='_blank'>encyclomedia</a>, <a class='technorati-link' href='http://technorati.com/tag/mango-omc' rel='tag' target='_blank'>mango-omc</a>, <a class='technorati-link' href='http://technorati.com/tag/online+pr' rel='tag' target='_blank'>online pr</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_blank'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/public+relations' rel='tag' target='_blank'>public relations</a>, <a class='technorati-link' href='http://technorati.com/tag/social+media' rel='tag' target='_blank'>social media</a></p>

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		<item>
		<title>Highlights: Shoot The Puppy</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-shoot-the-puppy</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-shoot-the-puppy#comments</comments>
		<pubDate>Thu, 27 Nov 2008 14:01:56 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[beverley merriman]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[relationships]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.encyclomedia.co.za/events/?p=74</guid>
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“Shoot the Puppy”. Social networking for business, how to build relationships and create exposure using social media - Beverley Merriman

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Technorati Tags: beverley merriman, business, encyclomedia, PR, public relations, relationships, social media, social networking


]]></description>
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“Shoot the Puppy”. Social networking for business, how to build relationships and create exposure using social media - <a href="http://www.beverleymerriman.com" target="_blank">Beverley Merriman</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/beverley+merriman' rel='tag' target='_blank'>beverley merriman</a>, <a class='technorati-link' href='http://technorati.com/tag/business' rel='tag' target='_blank'>business</a>, <a class='technorati-link' href='http://technorati.com/tag/encyclomedia' rel='tag' target='_blank'>encyclomedia</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_blank'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/public+relations' rel='tag' target='_blank'>public relations</a>, <a class='technorati-link' href='http://technorati.com/tag/relationships' rel='tag' target='_blank'>relationships</a>, <a class='technorati-link' href='http://technorati.com/tag/social+media' rel='tag' target='_blank'>social media</a>, <a class='technorati-link' href='http://technorati.com/tag/social+networking' rel='tag' target='_blank'>social networking</a></p>

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		</item>
		<item>
		<title>Highlights: WebPR And Online Reputation Management</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-webpr-and-online-reputation-management</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-webpr-and-online-reputation-management#comments</comments>
		<pubDate>Thu, 27 Nov 2008 13:58:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[online pr]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[quirk]]></category>

		<category><![CDATA[reputation management]]></category>

		<category><![CDATA[Rob Stokes]]></category>

		<category><![CDATA[webPR]]></category>

		<guid isPermaLink="false">http://www.encyclomedia.co.za/events/?p=73</guid>
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An Overview Of WebPR And Online Reputation Management - Rob Stokes

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Technorati Tags: encyclomedia, online pr, PR, public relations, quirk, reputation management, Rob Stokes, webPR


]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/JjxqlDXC6A0&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/JjxqlDXC6A0&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>An Overview Of WebPR And Online Reputation Management - <a href="http://www.quirk.biz" target="_blank">Rob Stokes</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/encyclomedia' rel='tag' target='_blank'>encyclomedia</a>, <a class='technorati-link' href='http://technorati.com/tag/online+pr' rel='tag' target='_blank'>online pr</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_blank'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/public+relations' rel='tag' target='_blank'>public relations</a>, <a class='technorati-link' href='http://technorati.com/tag/quirk' rel='tag' target='_blank'>quirk</a>, <a class='technorati-link' href='http://technorati.com/tag/reputation+management' rel='tag' target='_blank'>reputation management</a>, <a class='technorati-link' href='http://technorati.com/tag/Rob+Stokes' rel='tag' target='_blank'>Rob Stokes</a>, <a class='technorati-link' href='http://technorati.com/tag/webPR' rel='tag' target='_blank'>webPR</a></p>

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		</item>
		<item>
		<title>Highlights: Effectively Distributing Your Message</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-effectively-distributing-your-message</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-effectively-distributing-your-message#comments</comments>
		<pubDate>Thu, 27 Nov 2008 13:54:06 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[press release]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[Sarah Rice]]></category>

		<category><![CDATA[sentient communications]]></category>

		<guid isPermaLink="false">http://www.encyclomedia.co.za/events/?p=72</guid>
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Effectively Distributing Your Message. A look at the various publicity routes with advice on writing the best press release - Sarah Rice

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Technorati Tags: encyclomedia, PR, press release, public relations, Sarah Rice, sentient communications


]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/vZz9PHo7y6A&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/vZz9PHo7y6A&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Effectively Distributing Your Message. A look at the various publicity routes with advice on writing the best press release - <a href="http://www.sentientcommunications.co.za" target="_blank">Sarah Rice</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/encyclomedia' rel='tag' target='_blank'>encyclomedia</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_blank'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/press+release' rel='tag' target='_blank'>press release</a>, <a class='technorati-link' href='http://technorati.com/tag/public+relations' rel='tag' target='_blank'>public relations</a>, <a class='technorati-link' href='http://technorati.com/tag/Sarah+Rice' rel='tag' target='_blank'>Sarah Rice</a>, <a class='technorati-link' href='http://technorati.com/tag/sentient+communications' rel='tag' target='_blank'>sentient communications</a></p>

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		</item>
		<item>
		<title>Highlights: The Art Of The Elevator Pitch</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-the-art-of-the-elevator-pitch</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-the-art-of-the-elevator-pitch#comments</comments>
		<pubDate>Thu, 27 Nov 2008 13:51:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[elevator pitch]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[freelance central]]></category>

		<category><![CDATA[jo duxbury]]></category>

		<category><![CDATA[your message]]></category>

		<guid isPermaLink="false">http://www.encyclomedia.co.za/events/?p=71</guid>
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The Art Of The Elevator Pitch - Jo Duxbury

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Technorati Tags: elevator pitch, encyclomedia, freelance central, jo duxbury, your message


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<p>The Art Of The Elevator Pitch - <a href="http://www.freelancentral.co.za" target="_blank">Jo Duxbury</a></p>
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		<item>
		<title>Highlights: The Digital Divide</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-the-digital-divide</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-the-digital-divide#comments</comments>
		<pubDate>Thu, 27 Nov 2008 13:46:57 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[De Waal Steyn]]></category>

		<category><![CDATA[die burger]]></category>

		<category><![CDATA[digital divide]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[media]]></category>

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The Digital Divide - De Waal Steyn

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Technorati Tags: De Waal Steyn, die burger, digital divide, encyclomedia, media


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<p>The Digital Divide - <a href="http://www.dieburger.com" target="_blank">De Waal Steyn</a></p>
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		<item>
		<title>Highlights: How To Think Like A Journalist</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-how-to-think-like-a-journalist</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-how-to-think-like-a-journalist#comments</comments>
		<pubDate>Thu, 27 Nov 2008 13:44:04 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[journalists]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[journalist]]></category>

		<category><![CDATA[Les Aupiais]]></category>

		<category><![CDATA[media relations]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.encyclomedia.co.za/events/?p=69</guid>
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How To Think Like A Journalist - Les Aupiais

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Technorati Tags: encyclomedia, journalist, Les Aupiais, media relations, PR, public relations


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<p>How To Think Like A Journalist - <a href="http://www.lesaupiais.com" target="_blank">Les Aupiais</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/encyclomedia' rel='tag' target='_blank'>encyclomedia</a>, <a class='technorati-link' href='http://technorati.com/tag/journalist' rel='tag' target='_blank'>journalist</a>, <a class='technorati-link' href='http://technorati.com/tag/Les+Aupiais' rel='tag' target='_blank'>Les Aupiais</a>, <a class='technorati-link' href='http://technorati.com/tag/media+relations' rel='tag' target='_blank'>media relations</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_blank'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/public+relations' rel='tag' target='_blank'>public relations</a></p>

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		<title>Highlights: PR In Context</title>
		<link>http://www.encyclomedia.co.za/events/conference/highlights-pr-in-context</link>
		<comments>http://www.encyclomedia.co.za/events/conference/highlights-pr-in-context#comments</comments>
		<pubDate>Thu, 27 Nov 2008 13:34:46 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[encyclomedia]]></category>

		<category><![CDATA[marketing mix]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[robynn burls]]></category>

		<guid isPermaLink="false">http://www.encyclomedia.co.za/events/?p=68</guid>
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PR In Context: Understanding PR’s role in the marketing mix - Robynn Burls

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Technorati Tags: encyclomedia, marketing mix, PR, public relations, robynn burls


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<p>PR In Context: Understanding PR’s role in the marketing mix - <a href="http://www.encyclomedia.co.za/" target="_blank">Robynn Burls</a></p>
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